Most times we often limit marketing courses to just using sponsored adverts online. In most cases, when creators rely only on this means it doesn’t always convert leads.
We have put together our top 5 list of methods you can convert leads for your courses
Email courses
People naturally gravitate to anything that offers them value and assuring your target audience that they can go from where they are to where they want to be with tips that will be shared in your email course. An email course is a series of lessons delivered via email over a predetermined period. At the end of these lessons, you invite your prospects to purchase your product or service, by showing them how it can help them with the particular problem that your email course focused on. This is a greater way to capture their attention and because it is completely automated this makes it very scalable.
Benefits
- They add value to someone before asking for the sale (builds goodwill)
- It is a perfect method for growing your email list
- Your content can easily be shared with others to get you more leads
- They can easily be duplicated (different courses for different customer segments, products, services, etc.)
- They’re low-cost and low-risk to create
Here is a quick walk-through of the process of creating an email course that converts prospects into customers for your business.
The primary requirement is that your target audience is willing to give you their email address in exchange for helpful training.
Email Course Structure
Confirmation: Confirm enrollment in your email course
Welcome email: Tell people what they’ll be getting and why it’s important, plus give a sampler/teaser of what’s coming next
Email 1: Content
Email 2: Content
Email 3: Content
Email 4: Content
Email 5: Content
Email 6: Hard sell your course
Email 7: Mention your course again + invite people to join a community page or Facebook group you host
Some ways you to drive traffic to your email course post-click landing page include:
Email marketing: send an email to your existing subscribers
Content marketing: publish free articles, videos, and/or podcasts related to your course topic.
PR: Reach out to online publications, and traditional media outlets that serve your target audience. Write an article and/or interview them. Offer your email course as a free resource to their audience.
Paid advertising: choose from several advertising platforms (Facebook, Google, Instagram etc.) and run ads directly to the post-click landing page for your email course.
Partnerships: reach out to influencers and promotional partners that have access to your target audience. Ask them to promote your free course in exchange for a fee or promise of reciprocation in the future.
On a final note, We recommend using the free promotion methods listed above (before paid advertising and partnerships), until you’ve identified and done your best to optimize a few key conversion rates.
Webinars
By hosting a webinar you have the opportunity to talk about a topic you know well. It’s important to talk about the topics you know best. For example, if you are a Finance consultant, you can hold a webinar based on “Portfolio diversification” or “how to manage your personal finances.”
With the aid of a webinar, you can connect with your audience directly as you speak. It is usually more effective than an online email sequence that a person can easily ignore.
Here is a standard webinar funnel that most often starts with PPC ads, and ends on a sales page:
Daily challenges
Creating a 4–7 days challenge where your audience is expected to do certain things and test out knowledge acquired from you. At the end of these types of challenges, they tend to trust your expertise more.
A mini-course
As the name implies, A mini-course is a short online course that takes two hours or less to complete. It covers a hyper-specific topic and is often used as a marketing growth tool. Think of it as the amuse-bouche of a larger course or field of study.
It is most times offered for free except in cases where they actually the main course is a premium level course that is targeted to high paying clients.
Free consultation
A Free coaching call is an opportunity for a prospective client to scope you out, but it’s equally a chance for trainers to vet them. During this step, you could help the client to define what exactly their expectations are for the coaching process or course so that realistic expectations are set.
For example, you can ask the client to explain how they will tell that they have achieved what they wanted to achieve by the end of the sessions.
As you ask probing questions, you will get deep insights into the motivation, psychology and the ability of the client to follow through with the work needed to move them from where they are to where they desire to be.
This help’s them trust your expertise more and the become more interested in making the financial commitment.
